So, as the magazines keep telling us, emerald is the ‘colour of the season’. At Amoralia, we like to keep things a bit fresher, so our colour of the season is aqua. What do you think? Check out the rest of Amoralia’s aqua range here and take a look at our Polyvore page here, for more maternity fashion ideas.

Well, just having a look tonight to see what folks were searching for on the Amoralia.com website and blog… and lo and behold pregnant THONG was up there… must have been our new Tutti Frutti teal spot bra and demi thong. Other knickers are available, however the demi thong seems to be the knicker of […]

How fabulous to be part of this year’s World Breastfeeding Week! (1st-8th August) We at Amoralia.com are celebrating by giving you a chance to win a fabulous £100 prize via our lovely friends, and Jodie Kidd’s favourite, Babes with Babies website; WIN 1 x gorgeous Amoralia tankini, 1 x Amoralia Tutti Frutti bra, & 1 […]

We were so excited to learn that Amoralia.com have been nominated in not one, not two….. but THREE of the categories in the Prima Baby Fashion Awards 2012. By voting, you could also be in with a chance to win £500 in-store vouchers courtesy of Prima Baby Magazine to spend on yourselves or your baby. […]

… have to be the Grace jeans from Queen Mum. I’ve tried cheapy high street brands (with aforementioned addiction to Doritos, I feel that I’m going to be zooming up the size range and don’t really want to invest), but they bag in strange places, don’t quite stay up, and aren’t particularly comfortable. Cue jeans […]

Treat youself this Valentine’s Day to some lovely new lingerie to show off your bump!  As if the undies weren’t lovely enough, we’re also offering 20% off our award-winning Nougatine maternity bras.  This collection is designed to make mums-to-be look and feel delicious. The satin and lace range flatters new curves but of course provides […]

We’re all back in the office now after a busy weekend away for Paris Playtime! This year it was busier than ever with more than 250 exhibitors from all over the world showing off their fab new collections. There was an exhibit for everything, from luxury maternitywear (we loved  Slacks&Co for their chic maternity trousers) to nursery […]

Playtime  is an international tradeshow held in the beautiful Parc Floral de Paris.  The show is primarily dedicated to  maternity wear and children’s wear, and so its been very busy here the last couple of days as at starts this weekend!   The manikins are bubble wrapped, the collection carefully stowed away and the posters rolled […]

Pregnancy is a time to feel yummy and to show off your blooming baby bump, but unfortunately, it is estimated that up to 90% of you suffer to some degree from morning sickness.  Of course we recommend that you speak to your doctor about it, but in the meantime, here are some age old hints […]

Returning to the office this week we were all a little shocked that two of our team were guilty of being part of the 8000 strong hoard of shoppers who waited outside Selfridges an hour before it opened.  Worst of all, its dawned on them that the same perfect buys ( fought tooth and nail over), are actually all still […]