CPD

It’s pretty manic here at Amoralia HQ – our lovely Spring collections were delivered on Monday so we’re busy sending out stock to our lovely retailers (over 100 worldwide!), we’re recruiting for a new operations manager, we’re getting all our marketing materials ready, AND we’re off to CPD to start selling the AW’10 collection. No rest for the wicked!

I’m really proud of the new styles, and I think they fill the gaps in our existing range: there’s a lacy, everyday black bra, a soft silky nude  that doesn’t look like granny’s surgical stockings (!), a new sophisticated colour for Nougatine, a soft smoky grey fashion colour for Tutti Frutti, a pretty cotton nightshirt and a new colour for our best-selling Honey nightwear (called Tiffany blue – guess what inspired that one). So we’ll be there from Sunday till Tuesday, chatting to existing customers and prospective new buyers, writing orders and enjoying a Currywurst or two!

Here’s a sneak preview of the Tutti Frutti collection – do tell us what you think!