Amoralia’s January Sale
Returning to the office this week we were all a little shocked that two of our team were guilty of being part of the 8000 strong hoard of shoppers who waited outside Selfridges an hour before it opened. …
Amoralia’s last minute gift ideas
The days are getting shorter and shorter and with those continual bursts of snowy showers its becoming increasingly difficult to find time to get those last Christmas presents bought in time. But don’t worry, here…
Brave the snow with our top 5 maternity winter coats
Ok, so this may come a week too late for those up North, but with our first, and heavy spattering of snow for us Londoners, we thought we’d offer our two cents on cosy yet…
A sneak preview of our AW ’11 range
Here in the office we’ve all just seen the pictures from the shoot last week, and we’re happy to say that they look absolutely fab! We’re sorry that we can’t give you any sneak previews…
Lights, camera, action!
Here at Amoralia HQ we’re getting set for our AW’11 shoot tomorrow. We’ve designed the collection, got the location, chosen the models and have a brilliant photographer. Our samples have been steadily flowing through over…
Why we love Bonfire Night
Bonfire Night is a great time for ladies with bumps to go out and celebrate. As long as you’re having fun, your little one will be too. For once there’s an occasion that doesn’t demand…
Fed up with your new mum tum?
We’re used to seeing new celebrity mums back on the telly within weeks of giving birth looking more svelte than ever (Dannii Minogue, Denise Van Outen and Samantha Cameron to name a few). However, unlike…
This just has to be shared…
I thought I’d heard it all when I saw the ladies briefs from Esbelt with in-built padding for a bootilicious bottom! But today I see they is now something out there for men….
Essential winter basics.
Black is a staple in any woman’s wardrobe, and never more so than when you’re pregnant – slimming, versatile, practical. Here are our essential winter basics worth investing in – they’ll solve your “I’ve got…
The importance of choosing well fitting maternity underwear.
Everyday we have questions from expectant or new mums about what they should and shouldn’t be investing in so we thought we’d pass them on to our blog readers. Here is our list of the…